The Best in “Tongue-in-cheek” Advertising
BMW triggered a very well conceived ad campaign with one objective… bash the competition. In this specific campaign the target was Audi Motorsports. Unequivocally Audi fought fire with fire, and quickly responded with an equally well conceived message of their own. This created a buzz in which resulted in other automotive manufacturers involvement in said campaign.
BMW ad bashing Audi
Audi’s Response to BMW
Subaru’s Response to BMW and Audi
Bentley’s Response to BMW, Audi, & Subaru